PT Pollux Hotels Group Tbk has entered into a strategic partnership with Marriott International to strengthen hotel operations whilst expanding the hospitality market reach in Indonesia. President Director of PT Pollux Hotels Group Tbk Handojo K. Setyadi said the collaboration combines Pollux's understanding of the local market with Marriott International's global network and standards.
According to Setyadi, the partnership with Marriott will give Pollux more comprehensive strength to serve both local and international market needs. Setyadi also said Pollux wants to combine its understanding of local market characteristics with Marriott's operational systems and experience in developing hotel human resources.
Vice President Hotel Development Asia Pacific Marriott International Ivan Widarmana said Indonesia is one of the important markets for Marriott's network expansion. Ivan noted that in 2013 Marriott had 32 hotels in the region and it has now reached 88 hotels, with expansion not only in major cities but also into various regional markets with growth potential.
Widarmana said the network expansion is also supported by Marriott Bonvoy's loyalty programme which has around 300 million members globally, with approximately 2.5 million active members in Indonesia specifically. Marriott has been operating in Indonesia since 1991 and relies on operational standards and training centres to maintain service quality across various regions.