Warner Bros. Discovery is partnering with dozens of retailers on limited-edition collections tied to Practical Magic 2, set for theatrical release Sept. 10. New products will roll out throughout August, September and into October across fashion, home and beauty categories.
Flamingo Estate is releasing a 10-piece set featuring candles, soaps, pillow mist, oracle cards and other items. Wayfair, marking its first-ever film partnership, is offering a curated collection with four styles available on a buy-one-get-one-free basis, with an estimated Aug. 25 ship date. Insight Editions unveiled a coloring book and tarot deck, with release dates of Sept. 15 and Oct. 20 respectively.
Additional confirmed partners include Charlotte Tilbury Beauty, Awe Inspired fine jewelry, the WB Shop, SharkNinja, Astral Tequila, Hot Topic, Unique Vintage, BoxLunch, Primark, Scentsy and others. The film stars Sandra Bullock and Nicole Kidman as the Owens sisters and is based on Alice Hoffman's 2021 novel The Book of Magic.
