Oxfam launches campaign to promote secondhand fashion

Oxfam's Second Hand September campaign encourages people to avoid buying new clothes for 30 days and purchase secondhand items instead, aiming to reduce waste and carbon emissions from the fashion industry.

By Sama News Agency
September 5, 2026
Colorful clothing in various patterns and colors hanging on metal racks at what appears to be a secondhand or thrift store.
Oxfam's Second Hand September campaign encourages shoppers to buy pre-owned clothing instead of new garments, helping to reduce waste and the carbon footprint of the fashion industry. (The Guardian — Fashion)
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Oxfam has launched Second Hand September, a campaign encouraging people to refrain from purchasing new clothes for an entire month and opt for secondhand alternatives instead. The initiative aims to reduce the waste and carbon emissions associated with the fashion industry.

The campaign invites secondhand shoppers to share their favorite preloved finds, including designer pieces purchased at a fraction of their original price, vintage coats and dresses, and items that have stood the test of time.

Oxfam launches campaign to promote secondhand fashion | Sama News Agency